How long do you keep lead data?

Twenty-four months after delivery. That is a maximum retention period, not an obligation for you.

Updated

If your own retention period is shorter, export your leads and delete them on your side: ours is a ceiling, it commits you to nothing.

To have leads deleted before that term, send the request to support stating the scope: one campaign, a period, or all of them. Deletion is permanent and cannot be undone.

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